The Long Game Legacy | with Dave Austad

On the latest episode of Behind the Business, Founders in the 605, Marcus and Alexis Mahlen sit down with Dave Austad, CEO of Austad’s Golf.

Dave’s father, Oscar, started the company in 1963 when Dave was three years old. The company, which began out of their family home, quickly gained traction right when golf legends like Arnold Palmer were hitting their prime.

From a saturated competitor market affecting business negatively and having to sell majority of the company at one point — to COVID affecting business in a positive way — Dave says the industry has changed tremendously over the years.

In this episode, Dave explains as he’s learned to adapt to the changing industry, Austad’s attention to their customers and aiming to be the best golf retailer in the market has remained constant.

Today, the company has 200 employees and 10 retail stores in the Upper Midwest and has been recognized as one of the Top 100 fitters in the nation by Golf Digest multiple years in a row.

Click below to listen to the episode on Spotify.

From left to right: Alexis Mahlen, Dave Austad, and Marcus Mahlen.

Episode Mentions:

Austad’s Golf

Northwestern Bell

Augustana University

Prairie Family Business

Golf Digest

Golf Magazine

Country Club of Sioux Falls


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Follow Austad’s Golf on Instagram, Facebook, or visit their website for more information.

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Founders in Fitness | with Chris and Annie Mello